Menu Engineering

More Than Just Food

A menu isn’t merely a list of dishes—it’s business strategy. The right combination of ingredients, equipment, workflow, and pricing drives profitability, enhances efficiency, and elevates the consumer experience. This is where our food development consultants and menu-engineering come into play.

We don’t follow food trends—we anticipate them. Whether you need a complete menu overhaul, a strategic refresh, or a data-driven approach to maximising profitability, we bring fresh insights and smart solutions to the table.

Who Can Benefit from Menu Engineering?

  • Restaurants – Effective menu engineering can expand your customer base, attract new markets and improve returns without losing your core clientele.
  • Schools – Design nutritious, balanced meals that students actually want to eat.
  • Architects & Designers – Plan kitchen spaces that align with operational needs before appointing an operator.
  • Hospitals & Healthcare – Improve patient recovery with carefully designed menus that also manage costs.
  • Corporate Dining & Staff Restaurants – Strengthen workplace culture with better food choices that enhance productivity.
  • High-Street Coffee Chains – Gain a competitive edge in the battle for consumer loyalty.
  • Catering Contractors – Build winning proposals for new contracts with a menu that stands out.
  • Leisure Centres & Gyms – Swap out high-fat, high-sugar items for options that fuel performance and wellbeing.
  • Hotels – Revamp room service offerings to boost revenue and guest satisfaction.
  • Visitor Attractions – we create menus to inspire destination dining.

How We Transform Your Menu:

  • Data-Driven Design – We analyse customer preferences, ingredient costs, and kitchen operations to create a profitable, efficient menu.
  • Maximising Profitability – We identify top-performing items, refine pricing structures, and streamline production.
  • Sustainable Choices – We integrate plant-based options, ethical sourcing, and waste reduction into your offering.
  • Tech-Enabled Efficiency – AI-driven ordering, delivery platforms, and smart kitchen tech ensure seamless operations.
  • Brand Storytelling – We craft menus that connect with customers and reinforce your unique identity.

A well-designed menu does more than feed people—it shapes experiences, strengthens brands, builds memories and drives revenue.

Let’s innovate together.

Contact Us Now

  • We recently worked with the team at MYA on a bid for a tender for multiple catering sites. Their proactive, innovative and dynamic approach to the task was a breath of fresh air, and we were able to work systematically through a complex set of designs with an abundance of creativity and design options to consider. Throughout the whole process, the team at MYA were fully engaged and, above all, great fun to work with. I will definitely be working with the team again on future projects and would highly recommend them as design consultants.

    Steven Braithwaite, Managing Director, Somerset Larder

  • We recently had the pleasure of collaborating with MYA on the City of London School for Girls project at the Barbican, London. One of the standout aspects of MYA’s involvement was their swift, detailed, and highly effective coordination of design elements. MYA’s proactive approach, attention to detail, and dedication to achieving design harmony made them an invaluable partner in this project. Their ability to strategically align diverse design aspects contributed significantly to the success of the collaboration, reinforcing the importance of well-integrated teamwork in delivering high-quality solutions.

    Simon Spiteri, Director/Architect, Cowan Architects

  • The team, led by Carla McKenzie, were meticulous in every detail. They modelled the cleaning requirements to deliver the optimum solution for the facilities across EMEA, and really took time to understand the culture of our business. I have no hesitation in recommending MYA and its team – they are dedicated and innovative, and always go the extra mile.

    Natalia Ros Vargas, Office Team Leader, Booking.com

  • Carla and her team have broad experience in the industry. Apart from being very supportive in inventing (new) concepts, they also make use of their many years of experience when implementing these concepts. Their ultimate goal is to let people enjoy honest and good food.

    Marcel Bisselink, Owner, Daily Fresh Food, Galeen, Netherlands

  • Carla and her team worked tirelessly with us to ensure our very international and cross-cultural needs were met with great creativity and skill. They listened to us, responded to our needs and delivered above expectations.

    Angela Hencher, Director of Business Administration, Dulwich College, Shanghai Pudong

  • They are brave enough to challenge others in pursuit of the ultimate solution, whether it be behind the scenes with kitchen flow and catering management, or front-of-house service and design.

    Richard Russell, Catering Equipment Distributor Director, Western Blueprint

  • If all companies who serve the independent school sector had your breadth of vision and openness of mind, I have little doubt that the sector would be a richer and more exciting place to be.

    Phillip Godfrey, Bursar, Halliford School

  • During the negotiation process, Carla’s knowledge and expertise enabled our company to achieve a very strong commercial outcome, and some significant savings were yielded from the exercise.

    Penny Arnold, Commercial & Operations Director, Fusion Lifestyle