Director of International Management Consultancy
Jeroen brings a stellar track record in operational excellence and strategic innovation across international hospitality and catering. At BaxterStorey, he led the mobilisation of a multi-million-pound ferry contract, delivering advanced solutions in menu development, procurement, logistics, and operational standardisation. Previously, he managed major portfolios including the Royal Opera House, Southbank Centre, and National Portrait Gallery, driving strategic design, operational delivery, and talent transformation. As CEO at Tate Catering, Jeroen spearheaded major profit growth and innovation, from launching Coffee by Tate to overseeing landmark openings at Tate Modern.
At MYA, Jeroen provides expert strategic and operational consultancy to hospitality and food service clients in the UK and internationally. He analyses market trends, operational data, and consumer insights to develop tailored strategies, conducts on-site audits to assess efficiency and service quality, and leads procurement tenders and outsourcing to ensure best value for clients. Jeroen also oversees the development of client food service concepts, financial models, and sustainability initiatives, always acting as a trusted advisor to improve performance and elevate guest experience.
His role includes delivering data-driven recommendations through high-quality reports and presentations, collaborating with the Managing Director and team to drive business growth, and ensuring compliance with all relevant food service regulations and industry best practices. Jeroen combines hands-on operational insight with analytical thinking and practical change delivery—helping clients navigate complexity and future-proof their operations.
Outside work, you’ll find Jeroen perfecting his sourdough (and working relentlessly on the ideal French baguette—progress: delicious, if not yet Parisian).