Restaurant Branding Development & Strategy

Building a brand is a commitment of time, resources and finance. With so much to think about, there’s a reason why businesses invest lots of money into research and planning for their restaurant branding. It is, without doubt, a journey, and it certainly goes well beyond just designing the logo!

Developing a successful brand in the world of food and beverage begins with a well thought-out strategy. This strategy should include a clear objective and a strong business plan to establish a solid foundation.

The brand development team at MYA can help create a recognisable brand by:

Researching markets and providing industry expertise and experience
The development of brand names, imagery and trademark protection
Alignment and creation of brand values
Development of brand strategy
Implementation of the brand
Development of awareness campaigns.

To speak to our experienced brand development team, get in touch with us today and share your organisation’s vision.

The team, led by Carla McKenzie, were meticulous in every detail. They modelled the cleaning requirements to deliver the optimum solution for the facilities across EMEA, and really took time to understand the culture of our business. I have no hesitation in recommending MYA and its team – they are dedicated and innovative, and always go the extra mile.

Natalia Ros Vargas, Office Team Leader, Booking.com
Carla and her team have broad experience in the industry. Apart from being very supportive in inventing (new) concepts, they also make use of their many years of experience when implementing these concepts. Their ultimate goal is to let people enjoy honest and good food.

Marcel Bisselink, Owner, Daily Fresh Food, Galeen, Netherlands
Carla and her team worked tirelessly with us to ensure our very international and cross-cultural needs were met with great creativity and skill. They listened to us, responded to our needs and delivered above expectations.

Angela Hencher, Director of Business Administration, Dulwich College, Shanghai Pudong
They are brave enough to challenge others in pursuit of the ultimate solution, whether it be behind the scenes with kitchen flow and catering management, or front-of-house service and design.

Richard Russell, Catering Equipment Distributor Director, Western Blueprint
If all companies who serve the independent school sector had your breadth of vision and openness of mind, I have little doubt that the sector would be a richer and more exciting place to be.

Phillip Godfrey, Bursar, Halliford School
During the negotiation process, Carla’s knowledge and expertise enabled our company to achieve a very strong commercial outcome, and some significant savings were yielded from the exercise.

Penny Arnold, Commercial & Operations Director, Fusion Lifestyle